Investment in research and development is tremendous in biological, pharmaceutical and cosmetics industries. Therefore, the protection of the innovation result and branding is key for the investors and for the industries. However, intellectual property laws and practice vary among countries due to the public policy related to public health.
As the products are related to public health, all bio-pharma and cosmetics products need be registered and approved by authorities of each country for their entry in the market. And the conditions and procedures of this registration conditions international distribution of these products.
Our two distinguished speakers, one from Lvye Pharma, a famous Chinese pharmaceutic company and the other from LLR, a Paris based Sino-European intellectual property firm, will share their experience on strategies and actions for the protection of bio-pharma and cosmetics intellectual property and the product registration regulation in China from an international perspective.
Advertising Mascots: Creating and Protecting in 2019
China has become a highly competitive market. Companies here are crawling to get just a few seconds of attention from consumers. When they succeed, infringers are quick to react and take advantage of what others have done. In that respect, creating and protecting in 2019 is way different from a few years ago.
Advertising mascots are key, with a growing range of forms (e.g. emoticons, GIFs, stickers, memes) and channels (e.g. flesh-and-bone KOLs, virtual KOLs).
The same goes for IP protection: new tools are available in 2019, and they should be taken into consideration.
Let’s see how developing advertising mascots works live with Benoit Raoult, the Shanghai-based guru in this field. Two major legal firms (i.e. LEAF and LLR) will also elaborate on protection tips and blockchain-style solutions.
Date: Thursday, 14 March 2019
Time: 6:30 pm – 8:00 pm
Fees: Free, strictly reserved to CCI FRANCE CHINE Members
Venue: CCI FRANCE CHINE Shanghai Office
2/F, Mayfair Tower, 83 Fu Min Road, Shanghai 200040, P.R.C.
Benoit RAOULT CEO, Dunho
Born and raised in Celtic-influenced Brittany (France), Benoit Raoult is a computer science engineer with over 15-year experience of entrepreneurship in North America, Europe and Asia. Benoit has been successful so far in developing software, exhibiting his photography work, providing consulting expertise in healthcare and corporate digitalization. In addition to B2B-oriented Jumo, Benoit established in 2017 Dunho, a character branding agency that engages audiences through illustrative content.
Bruno GRANGIER Partner, Leaf
Founding Partner of multi-award winner Leaf law in Shanghai, Bruno Grangier is a lawyer based in China since 2004. He has worked in M&A for major international law firms in Shanghai, Hong Kong and Paris, and is officially registered with the Chinese Ministry of Justice. He has gained extensive experience in transactions and negotiations across China, conducting many M&A and private equity operations, joint ventures with both private and public partners, as well as crisis management.
FENG Shujie Senior IP Counsellor, Law Professor, LLR-HD
Feng Shujie is professor and senior counsellor at LLR-HD, a Paris-headquartered European IP firm with offices in Beijing and Shanghai. Shujie has rich experience in advising companies on the protection of intellectual property. With a Ph.D. of Pantheon-Sorbonne University, Shujie is also Vice-President of the Trademark Case-Law Committee of the Supreme Court.
Séverin MÉLÈS Managing Director, Vidon (Shanghai) IP Law Group
Séverin Mélès is an IP counsel at Vidon IP Law Group, a French headquartered IP boutique with several offices across Europe and Asia. Séverin is involved in all kinds of IP-related cases (invention patents, design patents, trademarks, copyright).
As intellectual property (IP) right owners, you make and sell your patented products, sell your products or services under your trademark, sell or license your copyrighted software, movies, paintings. IP is also a kind of asset that you make other use of it:
You can sell your IP,
You can create a company with your IP as investment and become shareholder
You can invest the property or license of your IP into a joint venture created with your Chinese partner
You can get a loan from the bank with your IP as a guaranty
You can qualify your company as Hi-tech enterprises with your IP and other innovation conditions in order to benefit from preferential tax rate, etc.
But, how to determine the value or price of your IP? How to use your IP as an asset? Our invited legal and financial experts will tell you the Chinese law and practice.
Date: Thursday, March 7th, 2019
Time: 6:30 pm – 9:00 pm
Fees: Free, reserved to CCI FRANCE CHINE Members
Venue: CCI FRANCE CHINE Beijing Office
2F, Building 81, No. 4 Gongti North Road, Chaoyang District, Beijing
Joey ZHOU Partner, Tax Adviser of Mazars
Joey has over 16 years of tax advisory and audit experience. She graduated from London School of Economics, majoring in Accounting & Finance. She serves a number of sizable multinational corporations with investments and operations in China as well as owner-manager businesses.
Audrey DRUMMONDIntellectual Property Counsellor of LLR China
Audrey provides legal advice in IP contracts, trademarks, patents, domain names and copyright, most particularly for European clients doing business in China. She once worked as in-house lawyer in several international firms in France and Singapore. She has experience in various fields such as the telecommunications, information technology, music and TV industries.
SUN Han Associate Lawyer of Zhonglun W&D Law Firm
Graduated from University of Bristol, Han specializes in areas of IPO, material assets reorganization, VC and corporate affairs and has served both foreign and Chinese enterprises in M&A and investment projects.
Dr. YUAN Huang Asset Auditor, Vice President of China Tong Cheng Assets Appraisal Co., Ltd.
Huang is Senior Economist and senior member of China Appraisal Society. He has more than 20-year experience and dealt with hundreds of asset appraisal cases.
For more information about this event coordinated by FENG Shujie, Law Professor and Senior IP Counsellor (LLR China) and GUAN Ning,Legal director of Safran China, please visit CCI France Chine’s events page.
Evidence is a key element of litigation. This is more than true in counterfeiting cases.
In France, the procedural weapons offered to the plaintiff facilitate the demonstration of the infringement while, in China, it is generally up to the parties of litigation to collect evidence on their own.
In this case, how to obtain evidence in the hands of the infringers in a lawful manner? You need lawyers, investigators and notaries: lawyers determine and indicate what relevant evidence to collect and require, investigators use their ways to obtain them and notaries certify that the evidence collected is authentic and lawful.
This topic will be addressed by 4 intellectual property specialists during a CCI FRANCE CHINE Intellectual Property Working Group on Wednesday October 31st in Beijing:
Céline THIRAOUNNHO, senior intellectual property (IP) counselor of LLR China.
LIU Daochen, senior partner of Beijing Handing United Law Firm.
Andrew HOULBROOK, director of PSU Business Intelligence and Investigations
YU Kun, senior Chinese notary of Beijing Changan Notary Office.
Our specialists, Clémence Vallée-Thiollier and Qiang Cen, will participate in the French Health Tour 2018, a one-day crash course dedicated to innovative biotech and medtech companies who will:
Learn more about partnering opportunities in China
Learn from the experience of successful French companies in China
Learn from experts about best practices (regulatory, IP, market access, etc.).
Clémence VALLEE, a French and European Patent Attorney who spent several years working in Beijing and still works closely with LLR China to serve French and European companies who want to develop strategic partnerships and raise funds in China, and Qiang CEN, an IP Legal Counsel, will point out stereotypes and share recommendations on intellectual property in China.
This event is organised, among others, by the CNCPI and the Paris Bar with support from the Ministry of Justice.
The goal of this international symposium is to promote the French capital as a center where industrial property litigations, in particular international ones, can be settled; and to identify how to consolidate Paris’s status as a leading European business-friendly hub with a robust legal system.